Good SEO content starts with the user's search intent. One H1 heading, a logical H2–H3 hierarchy, a clear meta description, internal links and original copy that truly answers the question help people read and find the content.
Is the user looking for information, comparing options or ready to buy? Choose the content type and length to match that intent. Avoid creating multiple pages targeting the same keyword.
Build a clear heading hierarchy
Each page should have one H1 that clearly states its topic. Use H2 for subtopics and H3 for their details. This helps both readers and search engines understand the content.
Meta title and description
Keep the meta title under 60 characters and the meta description between 70 and 160 characters. Both should explain why the page is worth a click.
Internal links and originality
Links to related pages help readers stay on the site and show how pages relate. Original copy that truly answers the question gains value over time, unlike duplicate content.
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