What should you consider before setting up a Google Ads campaign?
CSA Medya · 19 September 2026 · 5 min read
Before launch, define the goal, budget and conversion. Without relevant keyword matching, a negative keyword list, a suitable landing page and working conversion measurement, you cannot assess how effectively the budget is being spent.
Is the campaign meant to generate form submissions, calls or sales? You cannot assess budget performance without defining and measuring the conversion.
Keywords and match types
Broad matching can lead to uncontrolled spend. Start with relevant keyword groups and suitable match types, and review the search terms report regularly.
Negative keywords
Excluding irrelevant searches helps spend reach the right people. Keep the negative keyword list updated throughout the campaign.
Landing page experience
The landing page should immediately deliver on the ad's promise. Slow or irrelevant pages can reduce both conversions and ad quality.
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