How do you protect SEO when redesigning a website?
CSA Medya · 10 September 2026 · 4 min read
When moving to a new design, permanently redirect old URLs to their new pages, preserve titles and descriptions, and update the sitemap. Skipping these steps can quickly erase search visibility earned over years.
Before redesigning, list the pages that receive traffic and links. This shows which content must be preserved on the new site.
Plan 301 redirects
Permanently redirect every old page whose URL changes to its new equivalent (301). Redirecting every old URL to the homepage can lead to lost visibility.
Preserve titles and content
Keep or improve the titles, meta descriptions and main content of pages that perform well.
Check after launch
After the new site goes live, update the sitemap and regularly check for broken links and crawl errors.
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